About Ciléia Miranda-Yuen
Ciléia embraces multiple leadership roles in the workplace, and in the artistic, cultural and educational segments, with keen professionalism, visionary spirit, and charisma.
She focuses on developing leadership skills among young Latinos and helping organizations to build strong and authentic relationships with the Hispanic-Latino population through consulting, training and speaking engagements.
Her 20-plus-year domestic and international business experience covers a wide range of business sectors including financial services, automotive, education, energy, consumer package goods, and not-for-profit. An accomplished executive, whose leadership, influence, and business acumen have impacted organization’s bottom line and market share growth, Ciléia is able to forecast potential dynamic business scenarios and trends and to link insights into action plans tied to projects initiatives and objectives.
Through tactful communication style and cultural understanding, she skillfully navigates cross-functional teams forging collaboration and partnership among diverse groups from government level thru business sets to grass-root groups.
Referred by the White House and the U.S. Department of Justice, Ciléia hosted the Secretary Attorney-General Thomas Perez for a presentation about civil rights at Belas Artes. Along the years, she received the Secretary of Labor Hilda Solis, Congressman Russ Carnahan, St. Louis Mayor Francis Slay, St. Louis County Representative Charlie Dooley, and the Consul of Mexico Jacob Prado among many other government officials and dignataries who have shown their support to her initiatives. Ciléia has recently accepted to be Mexico’s art and cultural affairs liaison and promoter. She also hosts the Brazilian Consulate in Saint Louis annually.
A trailblazer, Ciléia has fomented several cross-cultural collaborative initiatives among prominent art, cultural, and business organizations and forged the bridge between the Hispanic-Latino communities and the community in general.
Ciléia serves as a director of the Center for the Humanities at the University of Missouri-Saint Louis, and has served as the chair of the Hispanic Leaders Group of Greater St. Louis. She is a planning committee member of the International Institute STL-festival of the nations, a steering committee member of the moving beyond diversity towards cross-cultural engagement conference, and founding director of Viva Brasil Association. An active member of the Hispanic Chamber of Commerce STL, she offered significant contribution to the development of the Latino Leadership Institute curriculum and facilitates three modules.
Before becoming a social entrepreneur, Ciléia served as strategic business and marketing executive at Nestle Purina Petcare Company where she worked in a number of significant special projects including the design and implementation of strategy, structure and trade marketing programs for the sales division. In the marketing department, her responsibility included product development, marketing penetration, consumer campaigns, and the brand’s national Hispanic marketing initiative. Ciléia was member of Nestle Purina’s first diversity task force and under her leadership the company developed the Latino Leadership Group. She also contributed to the formation of the Seeds of Leadership, the executive women leadership group.
Prior to joining Nestle Purina, Ciléia was a business partner at Soladur do Brasil, a subsidiary of the German Company Wülfing+Haulk, served as Finance Director and General Operations Manager at Fundação Logosófica, worked as Business Analyst at the Italian Automobile Company FMB- FIAT, and was Mortgage Specialist at Caixa Econômica Federal, a Governmental Financial Institution in Brazil.
Ciléia Miranda-Yuen holds a bachelors degree in economics and earned a master in business administration from Webster University, where she was the recipient of the student leadership award in year 2000 and the outstanding graduate student award in 2001.
Ciléia’s unique style, leadership, and multicultural expertise have been recognized in the local and national levels. She is the recipient of several prizes.
Proclamations & Awards
• U.S. Congress Proclamation 2006- For bringing together a multitude of ethnic, cultural, and social groups
• St. Louis County Proclamation 2011 – Latino Legacy Project
• Most Influential Minority Business Leader – St. Louis Business Journal 2006
• Nestle Best Spirit Award 2005- Nestle Purina Petcare Company
• Woman in Business 2005– YWCA
• New Hispanic Business of the Year 2006– Hispanic Chamber of Commerce St. Louis
• Torch Bearer Award 2008–Given to those who have inspired communities through their deeds.
• Hispanic Member of the Year – 2012 Outstanding contribution to the development of the curriculum of the Latino Leadership Institute – Hispanic Chamber of Commerce St. Louis
• Sister Salute Award 2012– Woman of Color impact in the betterment of the St. Louis region